Acquisition Funnel — YTD 2026 (flow)
Stage 1
3,497
Checked Leads
Top of funnel
Stage 2
770
Qualified
22% of prev.
Stage 3
664
Contacted
86% of prev.
Stage 4
224
Registrations
34% of prev.
Stage 5
147
Tester
66% of prev.
Stage 6
112
Member (proj.)
76% of prev.
Pipeline Flow — Conversion at Each Stage
Cumulative leads that reached each stage year-to-date, and step-over-step conversion. Source: team Funnel Monthly.
Checked Leads
3497
Qualified
770
Contacted
664
Registrations
Tester
Member (proj.)
Monthly Trend
Qualified · Registrations · Testers per month
Live Pipeline Snapshot — Where Deals Sit Now
Current Planner bucket of every open lead (1017 total). Refreshes with each export.
Q-Lead · not contacted
132
Q-Lead · contacted
470
In Nurture / Re-engage
127
Registration pipeline
77
Tester
147
Member
Dead
63
Stage Drop-off Analysis
| Transition | In | Out | CVR | Drop-off | Status |
|---|---|---|---|---|---|
| Checked → Qualified HQ screen → quality bar | 3,497 | 770 | 22% | -2,727 | Leak |
| Qualified → Contacted PAM outreach | 770 | 664 | 86% | -106 | On track |
| Contacted → Registration Dealer signs up | 664 | 224 | 34% | -440 | Watch |
| Registration → Tester First trial / listing | 224 | 147 | 66% | -77 | On track |
| Tester → Member (proj.) Retained as active member | 147 | 112 | 76% | -35 | On track |
Country Performance — Live Pipeline
🇩🇪Germany
Touched
68
In Pipeline
40
Testers
19
Q→Reg
34%
🇮🇹Italy
Touched
72
In Pipeline
25
Testers
23
Q→Reg
54%
🇬🇧UK
Touched
207
In Pipeline
145
Testers
22
Q→Reg
27%
🇫🇷France
Touched
170
In Pipeline
70
Testers
21
Q→Reg
21%
🏜️Middle East
Touched
251
In Pipeline
114
Testers
26
Q→Reg
19%
🌍Africa
Touched
7
In Pipeline
3
Testers
2
Q→Reg
50%
🇪🇺Rest of Europe
Touched
226
In Pipeline
141
Testers
34
Q→Reg
31%
🏳️Unknown / No tag
Touched
15
In Pipeline
9
Testers
0
Q→Reg
–
Country Comparison — Current Pipeline & Conversion
| Country / Region | Q-Lead uncontacted | Contacted | Reg. pipeline | Testers | Nurture | Dead | Total touched | Q→Reg | Reg→Tester |
|---|---|---|---|---|---|---|---|---|---|
| 🇩🇪 Germany | 5 | 37 | 3 | 19 | 3 | 1 | 68 | 34% | 86% |
| 🇮🇹 Italy | 2 | 21 | 4 | 23 | 20 | 2 | 72 | 54% | 85% |
| 🇬🇧 UK | 4 | 120 | 25 | 22 | 20 | 16 | 207 | 27% | 47% |
| 🇫🇷 France | 49 | 61 | 9 | 21 | 18 | 12 | 170 | 21% | 70% |
| 🏜️ Middle East | 59 | 102 | 12 | 26 | 29 | 23 | 251 | 19% | 68% |
| 🌍 Africa | 1 | 2 | 1 | 2 | 1 | 0 | 7 | 50% | 67% |
| 🇪🇺 Rest of Europe | 9 | 118 | 23 | 34 | 34 | 8 | 226 | 31% | 60% |
| 🏳️ Unknown / No tag | 3 | 9 | 0 | 0 | 2 | 1 | 15 | – | – |
Rep Productivity — Live Pipeline (EMEA PAMs)
Individual Rep Pipeline
| Rep · top markets | Region | Q-Lead uncontacted | Contacted | Nurture | Reg. pipeline | Testers | Dead | Book | Tester share |
|---|---|---|---|---|---|---|---|---|---|
| Foaud Saraj 🇦🇪AE·192 🇩🇪DE·36 🇨🇭CH·28 | EMEA | 71 | 180 | 47 | 14 | 38 | 26 | 376 | 10% |
| Lina Seger 🇮🇹IT·62 🇪🇸ES·24 🇳🇱NL·17 | EMEA | 0 | 71 | 46 | 9 | 44 | 11 | 181 | 24% |
| Eric Oriot 🇫🇷FR·146 🇨🇭CH·12 🇧🇪BE·8 | EMEA | 47 | 59 | 19 | 13 | 22 | 12 | 172 | 13% |
| Nathan Panchoo 🇬🇧UK·164 UAE·1 DK·1 | EMEA | 2 | 101 | 11 | 24 | 13 | 14 | 166 | 8% |
| Alessio Palermo 🇩🇪DE·28 🇬🇧UK·16 🇫🇷FR·15 | EMEA | 11 | 51 | 4 | 16 | 30 | 0 | 112 | 27% |
Testers in Book — by Rep
Active testers currently owned by each PAM
Lead Source Quality — YTD
Live Pipeline by Source
Open leads by Planner label
Testers Produced by Source
YTD testers per channel
Source Funnel — Checked → Tester
| Lead Source | Checked Leads | Qualified | Contacted | Registrations | Testers | Checked→Tester |
|---|---|---|---|---|---|---|
| Reengagement | 852 | 23 | 103 | 27 | 61 | 7.2% |
| Sistrix | 370 | 0 | 6 | 0 | 2 | 0.5% |
| Word of Mouth | 355 | 16 | 53 | 10 | 29 | 8.2% |
| Google Maps (Tom) | 315 | 20 | 1 | 1 | 0 | 0.0% |
| Indie Brands | 307 | 13 | 100 | 3 | 2 | 0.7% |
| Social Media/ Instagram | 253 | 23 | 33 | 2 | 3 | 1.2% |
| Reactivations | 240 | 7 | 40 | 7 | 6 | 2.5% |
| Ebay | 189 | 1 | 19 | 2 | 7 | 3.7% |
| Bailouts | 181 | 1 | 25 | 3 | 5 | 2.8% |
| Bought Leads (Sales Tools) | 145 | 0 | 9 | 0 | 3 | 2.1% |
| 117 | 5 | 11 | 1 | 2 | 1.7% | |
| PS to Dealer | 101 | 2 | 28 | 4 | 4 | 4.0% |
| Sales Trips (Visited) | 68 | 19 | 20 | 10 | 15 | 22.1% |
| Watch Fairs/ Events | 3 | 1 | 2 | 2 | 0 | 0.0% |
| Other Platforms | 0 | 0 | 1 | 0 | 1 | – |
| (Unlabeled) | 0 | 0 | 6 | 1 | 1 | – |
Note on the 4th tab. Jose's template shows Retention / cohort churn here. That needs per-dealer listing-activity dates (30/60/90-day still-listing flags), which aren't in the Teams Planner export — so this tab shows Lead Source Quality instead, which the data does support. Retention can be added once dealer listing-activity is fed in from HQ / the dealer hub.